Chanel

Ultimate Chanel Lip Haul: 31 Stunning Le Rouge Shades, Luxe Le Rouge Duo Ultra Tenue & Vibrant Rouge Coco Flash

I recently indulged in a Chanel lip haul, and I am thrilled with my selections! Chanel has re-released a few iconic shades in the Le Rouge Duo Ultra Tenue and Rouge Coco Flash lines, alongside new additions to the 31 Le Rouge collection in both satin and matte formulas. I couldn’t resist trying them out, and today, I’m sharing my in-depth review, swatches, and thoughts on each product.

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31 Le Rouge: Timeless Luxury in Every Swipe

The Chanel 31 Le Rouge ($195) remains one of the most luxurious and high-performing lipstick formulas on the market. While it comes with a hefty price tag, it delivers creamy, smooth, and bold coverage that justifies the investment. This classic formula glides effortlessly on the lips, providing rich color with a comfortable feel, making it a staple for anyone serious about luxury lipsticks.

Chanel recently released six new shades in this collection—three satin and three matte. I picked up 7 Rouge Brode (satin) and 17 Rouge Confident (matte) and absolutely adore both. Additionally, I realized I had two previously released mattes, 13 Rouge Jersey and 14 Rouge Intimiste, tucked away in my collection, so I included them in my roundup.

7 Rouge Brode (Satin): Subtle Sparkle

7 Rouge Brode is a shimmery light pink in a satin finish. It leans slightly sheer, reminiscent of the classic 1 Rouge Beige, and features multi-colored sparkles that add depth without overwhelming the lips. This shade evokes the nostalgic charm of discontinued Chanel Glossimer shades like Seashell, making it a standout choice for anyone who loves delicate, elegant shimmer.

17 Rouge Confident (Matte): Pale Perfection

17 Rouge Confident is an ultra-pale beige matte. Initially, I worried it might wash me out, but its warm undertone makes it surprisingly flattering. While I swatched it in-store rather than trying it directly on my lips, I found the result striking. Pale shades often risk looking too cool or pastel, but this one delivers a refined, wearable look that feels unique.

14 Rouge Intimiste & 13 Rouge Jersey: Fall Favorites

Both 14 Rouge Intimiste and 13 Rouge Jersey are deeper, matte shades perfect for fall. They offer full coverage without drying out the lips. Rouge Intimiste is a mauve pink-brown that strikes a perfect balance—neither too dark nor too brown—and feels like a versatile everyday shade. Meanwhile, Rouge Jersey pulls warm, which complements darker lip tones beautifully. These shades are excellent examples of Chanel’s ability to combine timeless elegance with modern wearability.

Is 31 Le Rouge Worth the Splurge?

Many readers ask if a $195 lipstick is truly worth it. While “worth it” is subjective, I can confidently say these shades are luxurious, high-quality, and deliver on performance. They are an investment, but the experience, formula, and lasting beauty make them a splurge I have no regrets about.

Le Rouge Duo Ultra Tenue: Long-Wear Magic

The Chanel Le Rouge Duo Ultra Tenue ($50) is the best long-wear liquid lipstick I’ve tried. Once set, it is essentially budge-proof, making it perfect for all-day wear. I repurchased 174 Endless Pink, a warm coral-pink that suits my everyday style. It leans neutral on my skin tone, while 186 Pink Nude remains the ideal choice for those seeking a true neutral look.

These liquid lipsticks feature a dual-ended design: one side delivers color, and the other provides a gloss topper. Using the gloss is essential—it prevents the liquid lipstick from feeling too thick or tacky while enhancing the overall finish.

Rouge Coco Flash: Sheer, Glossy Perfection

Chanel recently launched the Rouge Coco Flash in Bisous, which was previously exclusive to the Nature Getaway Set. This shade is one of the prettiest coral pinks I’ve tried. Its sheer formula allows buildable coverage, and the texture is smooth, hydrating, and glossy—ideal for a quick, effortless lip look. The formula glides on seamlessly, making it my go-to for days when I want a polished, natural finish without heavy layers.

My Favorite Shades and Why

  • 7 Rouge Brode (Satin): Shimmery light pink, delicate and reminiscent of classic Glossimer shades.
  • 17 Rouge Confident (Matte): Pale beige with warm undertones, flattering and unique.
  • 14 Rouge Intimiste (Matte): Mauve pink-brown, perfect for fall.
  • 13 Rouge Jersey (Matte): Warm nude, ideal for darker lips.
  • 174 Endless Pink (Le Rouge Duo Ultra Tenue): Coral-pink, everyday wear, long-lasting.
  • Bisous (Rouge Coco Flash): Sheer coral pink, hydrating and glossy.

Each of these shades offers something different, whether it’s subtle shimmer, long-wear performance, or glossy hydration. Chanel has a formula for every mood, occasion, and style preference.

Tips for Applying Chanel Lipsticks

  • Start with a clean lip: Gently exfoliate and moisturize to ensure smooth application.
  • Use a lip brush: For precise application, especially with matte or shimmer shades.
  • Layer thoughtfully: Satin and sheer formulas can be layered for buildable color.
  • Gloss topper matters: For liquid lipsticks like Le Rouge Duo Ultra Tenue, always apply the gloss to prevent tackiness and enhance shine.
  • Store properly: Keep your luxury lipsticks in a cool, dry place to maintain formula integrity.

Frequently Asked Questions:

What makes Chanel 31 Le Rouge lipsticks special?

Chanel 31 Le Rouge offers a creamy, smooth formula with bold color payoff, available in satin and matte finishes. Its luxurious texture and long-lasting wear make it a top choice for premium lipsticks.

How many new shades are in the 31 Le Rouge collection?

The collection includes six new shades—three satin and three matte—adding versatile options for every style and skin tone.

Are Chanel 31 Le Rouge lipsticks worth the price?

While they are an investment at $195 per lipstick, the high-quality formula, vibrant pigments, and smooth application make them a worthwhile splurge for luxury makeup enthusiasts.

What is Chanel Le Rouge Duo Ultra Tenue?

Le Rouge Duo Ultra Tenue is a long-wear liquid lipstick with a dual-ended design: one side delivers rich color, and the other provides a glossy topper for comfort and shine.

Which shades of Le Rouge Duo Ultra Tenue are recommended?

174 Endless Pink is ideal for a warm, neutral coral-pink look, while 186 Pink Nude is perfect for a true neutral finish.

What is unique about Rouge Coco Flash lipsticks?

Rouge Coco Flash lipsticks are sheer, buildable, hydrating, and glossy. Shades like Bisous provide a vibrant, effortless look with a smooth finish.

How should I apply Chanel lipsticks for the best results?

For precise application, exfoliate and moisturize your lips, use a lip brush for mattes or shimmers, and apply the gloss topper on liquid lipsticks for comfort and shine.

Conclusion

Chanel’s latest lip haul proves that luxury and performance can go hand in hand. From the timeless elegance of 31 Le Rouge to the long-lasting wear of Le Rouge Duo Ultra Tenue and the effortless gloss of Rouge Coco Flash, each product offers a unique experience for every style and occasion. While these lipsticks are an investment, the quality, pigmentation, and comfort make them a worthwhile splurge for makeup enthusiasts. Whether you prefer bold, creamy shades, long-wear liquid formulas, or sheer glossy finishes, Chanel has something to elevate your lip game. Treat yourself, explore the shades, and discover your new favorite lip indulgence.

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