Black Friday is officially here, and beauty lovers don’t have to wait until the day after Thanksgiving to grab incredible deals. From top-tier skincare to makeup, haircare, and high-tech beauty devices, this year’s sales are bigger than ever. Popular retailers like Bluemercury, Nordstrom, and Bath & Body Works, as well as cult-favorite brands like Olaplex, FOREO, Anastasia Beverly Hills, Tower 28, Merit Beauty, and Summer Fridays, are offering jaw-dropping discounts. You can even save $150 on Dyson hair tools or score Solawave’s buy-one-get-one-free offer.
With so many deals happening now, having a clear shopping strategy is key. Here’s a curated guide to the best Black Friday beauty sales in 2025.
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Best Black Friday Beauty Deals at a Glance
- Bluemercury: Up to 30% off almost everything
- Nordstrom: Up to 60% off select products and devices
- Bath & Body Works: Buy three, get four free; free shipping on $50
- Anastasia Beverly Hills: Up to 40% off orders $65+ (11/28–11/30)
- FOREO: Up to 50% off devices and skincare with code FOREOBF35 through 12/2
- BondiBoost: Up to 50% off through 12/2
- Solawave: Buy one, get one free through 1/15, plus 30% off at Walmart
- Olaplex: 30% off sitewide
- Dyson: Save $150 on Airwrap, Airstrait, and Supersonic hair dryer
- Summer Fridays: 20% off sitewide with code CYBER
Skincare Deals You Can’t Miss
Bluemercury
Bluemercury is offering up to 30% off most products. Spend $200 for 20% off, $800 for 25%, and $1,500 for 30%. Must-try products include the 11Skin Cryo De-Puffing Facial Mask Set ($135), Sisley Paris Black Rose Cream Mask ($215), and SkinCeuticals C E Ferulic ($185).
Nordstrom
Nordstrom’s Black Friday beauty deals are impressive, with up to 60% off select skincare and devices. Highlighted products include Blue Lagoon Iceland Mineral Face Mask ($34), ARCONA Cranberry Gommage Purifying Exfoliator ($39), and True Botanicals Renew Pure Radiance Hydrating Oil ($50).
Summer Fridays
Stock up on Summer Fridays essentials like the Jet Lag Mask® + Moisturizer ($19) and Gentle Reset™ Daily Exfoliating Pads ($34). The brand is offering 20% off sitewide with code CYBER.
Other Notable Skincare Sales:
- Eight Saints: 30% off sitewide + free gifts with $75+
- Cocokind: 25% off sitewide
- Tula: 30% off with code SALE30
- Kiehl’s: Up to 50% off
- Herbivore Botanicals: 30% off sitewide + free gift; 50% off select items
Body Care Deals to Grab
Bath & Body Works
Bath & Body Works is offering an unprecedented buy-three-get-four-free deal, plus free shipping on $50. Must-have holiday items include Vanilla Bean Noel Body Lotion ($16), Eucalyptus Pine Ultimate Hydration Body Cream ($18), and Twisted Peppermint Ultimate Hydration Body Cream ($18).
Youth to the People
Enjoy 30% off sitewide, including the 10% AHA + Yerba Mate Smoothing Energy Body Scrub ($29) and Superfood + Niacinamide Body Cleanser ($27).
PHLUR
PHLUR is offering 20% off sitewide through 12/1. Stock up on fan favorites like the Vanilla Skin Full Size Body Mist ($30) and Vanilla Skin Deodorant ($16).
Other Notable Body Care Sales:
- CYKLAR: 20% off sitewide + free Cedar Supreme Perfume Oil on $80+
- Touchland: Up to 30% off sitewide + 10% off collaborations
- Nécessaire: 20% off sitewide, 25% off $100+ orders
Makeup Deals Worth Snapping Up
UKLASH
For voluminous lashes, UKLASH offers 50% off everything, including Lash Serum ($34) and Lengthening Mascara ($11). The Lash Serum + Volume Boost Mascara Set is on sale for $39 (was $60).
Tower 28
Tower 28 is offering 28% off sitewide. Try the MakeWaves® Mascara ($14) or SunnyDays™ Tinted SPF 30 ($23). Gift sets like the Tower 28 x poppi Lip + Cheek Duo are $19 this week.
Merit Beauty
Merit Beauty’s 20% off sitewide sale is perfect for stocking up on Flush Balm ($24) and The Minimalist Perfecting Complexion Stick ($30).
Other Makeup Deals:
- Anastasia Beverly Hills: Up to 40% off $65+ orders
- MAKE Beauty: 25% off sitewide + free Multi Chromatic Eyeshadow on $75+
- Glossier: 25% off nearly everything
- Jones Road Beauty: 25% off minis
Haircare Deals for Healthy, Shiny Hair
Olaplex
Olaplex is offering 30% off sitewide. Popular picks include Nº.7 Bonding Oil ($21) and the Complete Healthy Hair Travel Set ($34).
BondiBoost
Get up to 50% off sitewide through 12/2. Must-tries include the Infrared Thermal Bounce Brush ($88) and signature shampoo and conditioner.
Bur Bur
Enjoy 30% off sitewide through 12/1. Highlights include Growing Season Burdock Hair Growth Oil ($39) and Deep Repair Mask ($32).
Other Haircare Deals:
- Dyson: Save $150 on Airwrap, Airstrait, Supersonic
- Amika: 30% off sitewide
- Moroccanoil: 25% off sitewide
Beauty Tech Deals You Can’t Ignore
FOREO
FOREO is offering up to 50% off devices and skincare, plus an extra 30% off with code BLACKFRIDAY. Key devices include PEACH™ 2 Pro Max ($559), BEAR™ 2 Eyes & Lips ($169), and LUNA™ 4 Hair Red LED Light Scalp Massager ($159).
Solawave
Solawave’s buy-one-get-one-free offer is available through January 15th, plus 30% off at Walmart. Get the Wrinkle Retreat Pro LED Face Mask ($399) and receive another for free, or try the 4-in-1 Radiant Renewal Skincare Wand ($169).
HigherDOSE
HigherDOSE devices are 20% off sitewide with code BFCM2025, plus 30% off bundles. Top picks include the Red Light Face Mask ($279), Red Light Neck Enhancer ($279), and Microcurrent Body Sculptor ($319).
Other Tech Deals:
- Omnilux: Save up to $275 on full-size LED devices
- Nood: Up to 30% off select devices through 12/5
- Therabody: Up to 35% off sitewide
- Dermaflash: 30% off sitewide with code GLOW30
How to Make the Most of Black Friday Beauty Sales
With so many amazing deals, planning your shopping strategy is essential. Start by making a wishlist of your favorite brands and products, set a budget, and check for promo codes. Popular items tend to sell out quickly, especially high-demand devices like Dyson tools or Solawave masks, so act fast.
Take advantage of sitewide discounts, bundle deals, and free gifts with purchases. If you’re buying gifts for the holidays, these Black Friday beauty deals are the perfect opportunity to stock up while saving big.
Frequently Asked Questions:
When do these Black Friday beauty deals start?
Most deals begin in early November and run through Cyber Monday. Some brands even extend sales into mid-December.
Which beauty categories are included in the deals?
These deals cover skincare, makeup, haircare, body care, and beauty tech devices, often with discounts up to 60% off.
Are the discounts available online or in-store?
Most deals are available online, but select retailers also offer in-store promotions. Always check each brand’s website.
Do I need a promo code to get the discount?
Some brands require a promo code, while others apply discounts automatically at checkout. Always verify at the time of purchase.
How long will these Black Friday beauty deals last?
Deals vary: some last through Cyber Monday, while others extend for a week or more. High-demand items may sell out quickly.
Are gift sets included in these deals?
Yes! Many gift sets are included, offering bundled savings or bonus items, making them perfect for holiday gifts.
Can I return sale items?
Return policies depend on the retailer. Most allow returns on sale items, but it’s best to check each brand’s policy before buying.
Conclusion
Black Friday 2025 is packed with unbeatable beauty deals across skincare, makeup, haircare, body care, and high-tech beauty devices. From cult-favorite brands like Olaplex, Tower 28, and Summer Fridays to top retailers like Nordstrom and Bluemercury, there’s something for everyone. With discounts ranging from 20% to 60% off, plus special offers like buy-one-get-one-free and free gifts with purchase, it’s the perfect opportunity to treat yourself or stock up on holiday gifts. Act fast, plan your wishlist, and take advantage of these exclusive deals before they sell out. Whether you’re refreshing your beauty routine or snagging gifts for loved ones, these Black Friday beauty sales are too good to miss!
